As a proud owner of a MINI Cooper, I was aghast to see MINI calling for a “Let’s Not Motor Day”. We had an Earth Hour where we’re supposed to turn off the lights and we’ve had a Buy Nothing Day. But those were put on by anti-consumer types; this “Let’s Not Motor Day” is akin to GE suggesting Earth Hour or Macy’s recommending Buy Nothing Day. It is disgusting to see a company selling a great product ashamed of it.
This is a blatant example of what Ayn Rand called “the sanction of the victim,” one of her most powerful insights into the modern businessman. In the name of making peace with their detractors, modern corporations will support and further their ends. Here MINI USA is seeking to curry favor with those who regard automobiles as a blight on the Earth, those who would have us confined to the range of our legs. Sadly, MINI is not alone in its complicity—examples abound of industries trumpeting their “greenness” even though it is directly contrary to their interests.
MINI requests that you make a pledge of how many miles you won’t motor on June 5th. Luckily, they don’t do a particularly good job of validating input so I was able to pledge -10 miles. It’s a small thing, to be sure, but at least I’ve registered a protest. They don’t have my sanction.